With a total of 43,691 unique visitors from 151
countries and 834
exhibitors in 48,000 sq. m. there are no doubt that ISE Europe 2022, which
debuted at Fira Barcelona in Gran Via, was a success even beyond the highest
expectations.
Frenexport chose this
very appointment to return to the international scene and it did so in grand
style, presenting itself to its customers and its audience with two important events:
the official launch of the two new brands Helvia,
dedicated to smart solutions for the world of integrated systems, and Centolight a brand with an already rich catalog of professional
lighting products dedicated to the "live," theatrical and
architectural world.
Frenexport's booth,
located in an always very crowded area in Hall 7 and close to other prestigious
brands in the industry, was presented with a clean and essential concept and
above all made in order to put new brands and products in the foreground.
The audience during the days of the fair was numerous. There was a great desire
to discuss together (finally possible without any restrictions) and share
opinions, just as a successful trade show event should be.
Romano Frenquelli, Vice President/Director Pro AVL Division,
commented on the fair participation as follows:
"After two years we
are back at an event with an international scope, but even though we did not
see each other live, the whole Frenexport team worked hard in order to bring
two great new products to the market," says Romano.
"Helvia and Centolight represent for us not only a milestone, but also the
first step toward a real and more specific diversification of brands and
products, absolutely in line with what the market is asking of us."
"Under these two new
brands we are presenting, as usual, concrete, useful products and, above all,
with a careful eye on the spending budget, precisely at a time when there is
strong demand and great euphoria toward a now concrete restart," Romano
continues.
"It has not been
easy to work in the shadows all these months, but we made sure we were ready
for this crucial appointment and already from the first feedback we have had
from visitors and distributors the response has been enthusiastic," Romano
concludes.
At the booth set up at
ISE by Frenexport, among the products certainly most appreciated, we find on
the Helvia front the new line of ESTRO loudspeakers, from 6' to 12' inches with
intermediate cuts, and the 4-channel ZEUS amplifiers, with increasing powers,
robust and with proven reliability in any load situation.
In the area dedicated to Centolight, on the other hand, a series of products -
in some ways quite conventional and functional - but designed and optimized
precisely on the basis of the experience the R&D team has accumulated over
the years, were on display.
These are projectors, all LED, dedicated both to the world of theater (a sector
that until now had always been lacking in the Frenexport catalog) and
"live" world as well as architectural light.
"Centolight products
were born at a time when the touring and professional lighting market was
completely at a standstill," says Product Manager Marco Piemontese.
"Therefore, one of the first guidelines was to propose products that could
meet the demands of our customers who ask us for quality, reliable and
competitively priced materials," continues Marco
"How do we achieve
this? The secret is to know the suppliers scattered around the world very well
and to choose them with great care and reserve. An ability that comes from
years of research and selection that has allowed us - even after a few
physiological missteps - to be able to draw on the best technologies on the
market, without thereby raising costs excessively.
In this context Centolight's first products were born, and many more are coming
soon!", concludes Marco.
Also at the booth, the
public could get acquainted with some of the most compact and "posh"
loudspeaker systems on the market and belonging to the K-Gear brand (by K-Array), one of Frenexport's latest
distributions.
Also, the products of Pioneer Commercial Audio could not be missing, with
special emphasis on the prestigious "combo" consisting of Pioneer
speakers driven by Powersoft's small and powerful MEZZO amplifier.
Having finished the
experience of ISE 2022 which, let it be stressed once again, was a moment of
great success and joy for our entire team, the invitation is obviously extended
to the next trade fairs that will take place mostly in the coming fall/winter
but especially in our new demo
room in Porto Recanati, ready
to welcome all those who would like to drop by to see and touch our
technologies and take advantage of the advice of our product specialists.
