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Music Retail Brands Pioneer DJ & AlphaTheta

Pioneer DJ & AlphaTheta

ONE THROUGH MUSIC

Enhance the creative potential of music and create a world full of joy.

Our DJ Business began as a division of Pioneer Corporation in 1994 when it released the world’s first commercially available flat-top DJ CD player, the CDJ-500, rated highly by top DJs, media attention, glowing reviews, and prestigious awards.
The year 2024 marks the 9th anniversary since AlphaTheta became independent from Pioneer Corporation. This year, AlphaTheta is proud to announce release new products, under the brand AlphaTheta, that will propel into the future while maintaining the quality and innovation you’ve come to expect from the company.These products will bear the AlphaTheta brand logo, which symbolizes diversity and growth, as well as the merging of different energies that resonate harmoniously.

Looking ahead, the AlphaTheta and Pioneer DJ brands will keep bringing you new experiences.

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Pioneer DJ & AlphaTheta
We bring you our latest updates Latest news in :contentType

We bring you our latest updates Latest news in Music Retail

21 Nov
NES-1: DIGITAL SAX AND TRUMPET BY NUX

NES-1: DIGITAL SAX AND TRUMPET BY NUX

From an aesthetic point of view, the NES-1 boasts an elegant design, with two available finishes: White and Grey. Let us now take a closer look at its main features.

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07 Nov
READY FOR SHG MUSIC SHOW 2024!

READY FOR SHG MUSIC SHOW 2024!

Frenexport is pleased to invite you to an unmissable edition, with an important novelty @SHG 2024

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04 Nov
LEWITT END OF YEAR PROMO: two free iZotope Plug-Ins with every microphone purchased by 12/31

LEWITT END OF YEAR PROMO: two free iZotope Plug-Ins with every microphone purchased by 12/31

From October 30, 2024 to January 10, 2025, Lewitt, together with its Italian distributor Frenexport, is offering a unique opportunity.

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More information? Get in touch

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